Using Google Adwords to Drive Traffic to your Website
Submitted by murtazind on Mon, 2007-06-25 12:53
Using Google Adwords to Drive Traffic to your Website
By: Murtaza Indorewala
Highly targeted traffic is one of the most important
entities in the internet universe. Any website owner or
administrator recognizes the importance of driving traffic
to a website. The success of any website does not rely
entirely on the site itself. You may have a terrific idea
for a website, offer an excellent product or service, or
have an exceptionally designed site with superb content,
but if you do not use the right strategies to advertise,
your site would not attract the high traffic you need.
Attracting targeted traffic is a task that should be taken
seriously for any site to succeed or make a profit.
Fortunately, there are internet-marketing tools that help
the website marketer to drive traffic to his website. One
of the most significant, and effective, of these tools is
Google's Adwords. Adwords is one of Google's advertising
services.
entities in the internet universe. Any website owner or
administrator recognizes the importance of driving traffic
to a website. The success of any website does not rely
entirely on the site itself. You may have a terrific idea
for a website, offer an excellent product or service, or
have an exceptionally designed site with superb content,
but if you do not use the right strategies to advertise,
your site would not attract the high traffic you need.
Attracting targeted traffic is a task that should be taken
seriously for any site to succeed or make a profit.
Fortunately, there are internet-marketing tools that help
the website marketer to drive traffic to his website. One
of the most significant, and effective, of these tools is
Google's Adwords. Adwords is one of Google's advertising
services.
How does Google Adwords work? Google is the largest search
engine on the web receiving over 200 million queries each
day through its various services. As Google is the most
popular search engine today, webmasters are keen on having
their websites achieve a higher ranking in the search
engine results it provides. A high ranking can mean high
traffic for that website. The search engine results page is
also a great venue for advertisers to promote a product or
service through ads and links. Consequently, Google
launched its Adwords service, as a way for businesses to
advertise products and services to a targeted audience.
Google Adwords can guarantee instant traffic. In this
service, Google displays relevant text based ads within its
search engine results page termed as "Sponsored Links".
Whenever a particular keyword is searched on, these
relevant links appear in a separate section giving
excellent exposure to the sites listed.
engine on the web receiving over 200 million queries each
day through its various services. As Google is the most
popular search engine today, webmasters are keen on having
their websites achieve a higher ranking in the search
engine results it provides. A high ranking can mean high
traffic for that website. The search engine results page is
also a great venue for advertisers to promote a product or
service through ads and links. Consequently, Google
launched its Adwords service, as a way for businesses to
advertise products and services to a targeted audience.
Google Adwords can guarantee instant traffic. In this
service, Google displays relevant text based ads within its
search engine results page termed as "Sponsored Links".
Whenever a particular keyword is searched on, these
relevant links appear in a separate section giving
excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an
account with the Google Adwords Service. Then, you should
indicate your target language and country. This is
important because you would not want your products
advertised in countries where your product or service
cannot be sold. Afterwards, you should now create an ad
group. This involves designing the ad, selecting keywords
and determining maximum cost per click that you are willing
to spend and defining bid amounts. The most important step
in creating a successful Adwords campaign is selecting an
effective title tag that will catch the attention of your
target audience. The title tag, generally a short phrase,
is the most important part of your Adwords campaign so make
sure that it is attractive and catchy. You should describe
the website clearly and accurately. The most effective
advertising conveys a clear message to the target audience.
With a clear message, you will be attracting qualified
leads, which can eventually convert to sale. Thus, the
importance of selecting the right keywords cannot be
overemphasized.
account with the Google Adwords Service. Then, you should
indicate your target language and country. This is
important because you would not want your products
advertised in countries where your product or service
cannot be sold. Afterwards, you should now create an ad
group. This involves designing the ad, selecting keywords
and determining maximum cost per click that you are willing
to spend and defining bid amounts. The most important step
in creating a successful Adwords campaign is selecting an
effective title tag that will catch the attention of your
target audience. The title tag, generally a short phrase,
is the most important part of your Adwords campaign so make
sure that it is attractive and catchy. You should describe
the website clearly and accurately. The most effective
advertising conveys a clear message to the target audience.
With a clear message, you will be attracting qualified
leads, which can eventually convert to sale. Thus, the
importance of selecting the right keywords cannot be
overemphasized.
There are keyword variations you can adapt to reach more
prospects. Using these varieties, misspellings and
derivatives can help increase the chance of your ads being
served. Broad match is targeting keywords in a loosely
defined manner. Here, the ads appear based on the keywords
that have been queried by other users as opposed to exact
match, which calls for the keyword to match the query
exactly. Meanwhile, a keyword phrase set to phrase match
will only appear when the exact phrase is searched on. A
negative keyword is helpful in filtering unrelated pages.
prospects. Using these varieties, misspellings and
derivatives can help increase the chance of your ads being
served. Broad match is targeting keywords in a loosely
defined manner. Here, the ads appear based on the keywords
that have been queried by other users as opposed to exact
match, which calls for the keyword to match the query
exactly. Meanwhile, a keyword phrase set to phrase match
will only appear when the exact phrase is searched on. A
negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your
ad, you must now define a budget in order to maximize
exposure. Google Adwords recommend a daily budget for each
campaign. However, you should determine a budget that is
suitable and affordable. You should also determine the
maximum cost per click. Google will offer a recommended
cost per click, but you do not have to stick with this.
Usually, a number one position is not ideal as it can also
attract unwanted traffic and useless clicks. A number two
position is more preferred as it can filter useless clicks
and provide traffic with a higher conversion rate.
ad, you must now define a budget in order to maximize
exposure. Google Adwords recommend a daily budget for each
campaign. However, you should determine a budget that is
suitable and affordable. You should also determine the
maximum cost per click. Google will offer a recommended
cost per click, but you do not have to stick with this.
Usually, a number one position is not ideal as it can also
attract unwanted traffic and useless clicks. A number two
position is more preferred as it can filter useless clicks
and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and
tool in giving your site maximum exposure. Nevertheless,
Google Adwords should not be your sole advertising
campaign. It will definitely help you find the all-
important, highly targeted traffic you need.
tool in giving your site maximum exposure. Nevertheless,
Google Adwords should not be your sole advertising
campaign. It will definitely help you find the all-
important, highly targeted traffic you need.
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Murtaza runs Impact Designers, an Internet marketing and
web design firm in Mumbai. He has been doing marketing in a
wide variety of fields for 7 years. Visit his site
http://www.impactdesigners.co.in for more information.
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admin
Tue, 2007-06-26 00:41
Permalink
Good Compilation Murtaza
I would like to add that most people dont know that Google can be used for LOCAL Advertising in YOUR CITY. Meaning if you want the Ads only to display for Mumbai, Dubai or New York. That is possible too. I haven't used Google , so I dont know exactly how.
murtazind
Tue, 2007-06-26 04:40
Permalink
After you create a account
A Behind the Scenes Look at An AdWords Creation
STEP ASTEP B
STEP C
STEP D
STEP E